Paid Media Strategist

Instrumental Group, one of the top Elite HubSpot Partner agencies, is on the lookout for a passionate and driven Paid Media Strategist to enhance our talented agency team. If you have a strong background in search engine optimization and advertising management, we want to hear from you!

As a Paid Media Strategist, you will play a vital role in supporting our SEM team by researching, strategizing, implementing, and optimizing both organic and paid search campaigns for our diverse clients. Your expertise will help maximize online visibility, attract targeted traffic, and significantly impact our clients’ success. We believe in collaboration, continuous learning, and adaptability, which are crucial for evolving strategies that respond to emerging trends and deliver measurable results.

Key Responsibilities:

• Strategic Support: Conduct keyword and targeting research, align goals, discover opportunities, select platforms, analyze markets, and set actionable objectives.
• Performance Optimization: Monitor KPIs and goals, assess Return on Ad Spend (ROAS), manage cost per conversion, and optimize conversion rates.
• Traffic Management: Evaluate both organic and paid traffic sources, monitor keyword rankings and ad health scores, and ensure alignment across campaigns and platforms.
• Integrated Reporting: Measure impact, test strategies, adapt to algorithm updates, and maintain keyword synergy while ensuring brand consistency and effective content amplification.
• Comprehensive SEO Support: Assist with on-site and off-site SEO initiatives for a wide array of clients, and engage with all facets of Paid Media, including PPC, display, remarketing, and social media advertising.
• HubSpot Utilization: Learn and leverage HubSpot as a key tool for implementing comprehensive omni-channel marketing strategies.
• Stay Informed: Keep up-to-date with the latest trends and changes in SEM best practices to ensure optimal client results.

Essential Competencies:

• Experience with LinkedIn Ads, Google Ads (Search, Display, Video (Youtube), Shopping), Facebook / META
• Experience with Google Analytics, Google Tag Manager, Google Looker Studio
• Experience with SEMRush
• HubSpot experience preferred
• Profound understanding of search ranking, optimization factors, and significant algorithm updates.
• Strong communication skills to articulate expectations clearly to team members and clients.
• Proactive problem-solving approach to resolve issues and meet campaign delivery goals.
• Commitment to teamwork, treating colleagues with respect and fostering a positive work environment.
• Keen eye for improvement opportunities and the ability to propose constructive changes.
• Detail-oriented mindset, driven by a commitment to excellence and pride in delivering outstanding results.
• Ability to simplify complex challenges and create actionable solutions.
• Proficient in prioritizing tasks in a fast-paced environment, with a flexible approach to work hours that supports our national client base.
• Strong project management skills, capable of juggling multiple projects while maintaining focus on core objectives.
• Expertise in tracking campaign performance across various channels.

Required Experience:

• 3+ years of relevant experience in marketing, SEO, and SEM.
• Experience implementing paid media & SEO strategies for B2B organizations preferred
• BA/BS degree or equivalent professional experience.

Our Benefits:

• Comprehensive medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance to provide additional peace of mind
• IRA/401(k) retirement plan to help you save for the future
• 15 paid holidays each year to enjoy time with family and friends
• Generous paid vacation policy to recharge and rejuvenate
• Quarterly incentive plan
• Instrumental Group was awarded Inc.’s Best in Culture for 2024! Join an award-winning culture that values collaboration, innovation, and excellence. 

If you're ready to take your career to the next level and make a real impact in a collaborative environment, we’d love to have you on board! Apply today to join Instrumental Group and contribute to our clients' success stories!